We Are Team Players

The success of a team depends not just on its leader. It depends a lot on its members.

Engage and captivate your customer by new ways of merchandising. This is where j2 can make a difference.

The j2 Merchandising team is a group of experienced and successful leaders in the retail and apparel industry. With more than 20 years of merchandising experience, each j2 member has held executive positions with the top design companies in North America. Together as a team, we bring together the knowledge and experience to give you the highest levels of customer service and quality. We have worked with clients in every fashion and product category, so we understand the unique installation and merchandising needs of any and every client.
Our North American-wide coverage, solid project management and best-in-class reporting systems enable us to help our clients drive their retail performance to the next level.

    I worry constantly and obsess over things, but I just don't let fear stand in the way of doing something that I really want to do - Tom Ford


Jodie Wolfe is an accomplished retail leader in the apparel industry with more than 20 years of experience in visual merchandising, window display, floor set execution and brand /product launches throughout Canada.

Prior to J2 Merchandising Jodie was the Visual Merchandising Manager in Canada for the Calvin Klein retail brand where she was
instrumental in the expansion of the Canadian Market. She led and executed visual standards of the brand with all General Managers and store teams.

Jodie also held the Executive position as Director of Visual Presentation and Marketing with Urban Behavior and Costa Blanca for several years. In addition, Jodie has been a freelance merchandising expert working for several successful apparel brands. Jodie’s leadership, inspiration and passion is key in driving the creative force within the organization.


    Every day is a fashion show and the world is the runway - Coco Chanel


Jackeline Varela is Co-Founder of J2 Merchandising. With 18 years experience working with a range of retail organizations covering all markets from high-end luxury to mainstream, she brings a wealth of merchandising, display and brand product execution experience to the organization.

Prior to J2 Merchandising, Jackeline was in a leadership role with Coach. Previously, she held various visual merchandising positions at Urban Behavior/Costa Blanca. A great deal of brand experience was gained through several positions at Holt Renfrew including; Buyer, Visual Merchandising Manager and a Senior Merchandiser.


Director of Operations – Canada

Over 15 years of experience in the Retail Industry working with a variety
of organizations to increase their Brand Experience, Customer Experience and Operational controls.

Retail Operations Manager for Ben Sherman, Lilly Pulitzer and Penguin.
Created Promotional strategies, Brand Strategies, Marketing Initiatives, Operational Policies and Procedures and Training plans.

Training and Development Manager for Calvin Klein Canada, where he was directly responsible for creating and implementing training plans across large format locations.

District Sales Manager for Esprit Canada Retail.


National Account Manager - U.S.

Attended the London College of Fashion, then continued to purse a career in the fashion industry. Now having 14 years of experience and knowledge in merchandising over 25 brands, he enhances the shopping experience and create strong visual presentations enhancing the customer experience.

  • Creative Director for the Darien Sport Shop.
  • Visual Manager for Calvin Klein Collection and Calvin Klein Flagship Stores.
  • Worked on merchandising strategies for brands such as Nike, Blue Marlin, Lucy, Mavi Jean, Michael Kors, Banana Republic, Reebok.

Are you interested in working with us on a project?